For owner-led GTA service businesses that depend on calls, enquiries, and booked work. One Toronto team connects the site, campaigns, and follow-up.
Free 15-minute review. You get a ranked action list in writing.
Ali Shafique
Founder. You work with me directly.
This week · live
Across the stack
One team across your whole stack.
Works with your stack
Connectors and platforms we use to run your funnel.
A client rarely calls us for all thirteen services at once. They call about one of these. Because we run the whole stack, fixing it usually means touching two or three more, which is exactly the part a single-service vendor can't do.
01Traffic shows up but nothing on the page makes it easy to act. We rebuild it around one job (get a visitor from browsing to booked) and track which pages do that and which don't.
02Campaigns run, budgets get spent, and the reporting doesn't tie back to booked jobs. We run the accounts and connect the numbers to what the calendar actually shows.
03Evenings, weekends, mid-job: someone is always calling when nobody can pick up. We install an AI front desk that answers, texts back, and books the job on the spot.
04New name, new look, new site, new campaign: usually four vendors and four timelines that don't line up. We run brand, build, and launch as one coordinated project.
Most agencies do one piece and hand you off for the rest. We do all of it, so the website, the ads, and the follow-up are built to work together.
The foundation your customers actually see and buy from.
Getting found, and turning attention into enquiries.
The systems that answer, follow up, and book while you work.
Event catering · Toronto & GTA
A premium service with no way to show packages, pricing, or availability. Every enquiry started from scratch over text, and the business was invisible in search to anyone who did not already know the name.
What we built
Packaged pricing and sustained local SEO took a referral-only event business to the top of Google for its category
Driver education · GTA
Students couldn't compare courses or enrol without phoning in, so staff spent the day qualifying people who were just browsing, and anyone who called outside office hours simply went elsewhere.
What we built
Moving course comparison and enrolment online so the phone stops qualifying browsers and starts taking bookings
Barbershop · Milton
In Milton, whoever shows up in the map pack gets the walk-in. Everyone else waits. Paid search was the fastest route to visibility, but without conversion tracking there was no way to tell spend from waste.
What we built
A Google Ads build with conversion tracking in before launch, so every booking from paid search is attributed rather than guessed at
One part of the system
The site brings the call in, the ads bring the traffic, and this answers it, texts back, books the job, and asks for the review. Clear rules decide when a person takes over.
Explore the AI ReceptionistHow it works
Start with the smallest useful fix, test every handoff, and improve it from real usage.
15-minute Check-Up
We review missed calls, trust, and follow-up, then rank the first fix.
Scope-dependent
We build the workflow around your phone, calendar, CRM, and handoff rules, then test it before launch.
Ongoing
We monitor real conversations, refine the flow, and report what is changing.
Ali Shafique
Founder. Toronto & the GTA. The person who answers when you call.
Why Social Dots
Accountable to outcomes: more calls answered, more jobs booked.
Price and deliverables agreed in writing before work begins. No surprise invoices, no scope creep.
Weekly check-ins. What changed, what moved, what's next.
You know your customers. We wire the systems around that.
We help GTA small businesses fix the gaps between first contact and booked appointment. That can include review generation, missed-call recovery, follow-up automation, AI reception, booking workflows, and CRM setup. We recommend only what fits your business.
Owner-operated and small service businesses that get interest but lose momentum before the booking is confirmed. That includes dentists, med spas, salons, HVAC companies, chiropractors, home services, and other appointment-based teams that rely on calls, enquiries, and repeat customers.
Launch timing depends on the workflow, access, integrations, and testing required. We confirm the scope, timing, and responsibilities before setup begins, then roll out more involved systems in clear stages.
GTA is our core: Toronto, Mississauga, Milton, Brampton, and Hamilton. We also work with clients across Canada. The process stays structured either way.
Most businesses already have bits and pieces that do not talk to each other. We keep what is working, replace what is not, and connect the rest so leads stop slipping through the cracks.
You do. Every account, domain, and phone number is set up in your name and stays with you.
It depends on which gaps we are fixing and how much work is involved, so we scope it rather than quote from a list. We size the work after the free Growth Check-Up and confirm the full price with you before anything begins.
Fifteen minutes. We go through your website, your ads, and what happens after someone gets in touch, and you leave with a ranked list of what to fix first. Yours to keep, whether or not you hire us.
Or just call our AI and hear it answer · +1 (365) 796-2999hello@socialdots.ca
