What is the minimum budget worth starting with?

It depends on your market and what a customer is worth to you. A local service business in one city needs far less than a competitive category across the GTA. We tell you honestly whether the budget you have is enough to learn anything, because running below that threshold wastes the money without producing data.

Do you take over an existing account or start fresh?

We audit first and then recommend. Existing accounts carry conversion history that is genuinely valuable, so we usually restructure rather than rebuild. If the account has been running on broken tracking, that history is worth less than it looks and starting clean can be faster.

How is this different from Meta ads?

Google captures existing demand from people already searching. Meta creates demand by putting you in front of people who were not looking. Most businesses need both eventually, but if you can only run one, start with whichever matches how your customers currently find you.

Do you manage Google Shopping for e-commerce?

Yes, including the Merchant Center feed, which is where most Shopping campaigns quietly fail. A badly structured feed limits everything downstream no matter how the campaigns are set up.

How long before we see results?

Search campaigns can produce enquiries in the first week. Getting to an efficient cost per customer usually takes a few weeks of data and iteration. Anyone promising immediate efficiency is guessing.

Are we locked into a contract?

No. Month-to-month, and you own the ad account. If you leave, the account and its history stay with you.

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Marketing 1–2 weeks to launch, ongoing management

Google Ads Built Around Intent, Not Impressions

Google Ads

Spend concentrated on the searches that produce booked work, and a clear read on cost per customer rather than cost per click.

Google Ads reaches people already searching for what you sell. That intent is worth paying for, but only if the tracking tells you which clicks became customers.

What to expect

Scoped before kickoffBuilt for service businessesMeasured against calls and bookingsSupport after launch

01: The Problem

Sound familiar?

Most Google Ads accounts we inherit are spending real money on searches that were never going to convert. No negative keywords, broad match left unchecked, conversion tracking either missing or counting form views as conversions. The account reports a low cost per conversion and the business does not feel a single extra booking, because the two numbers are measuring different things.

Cost of doing nothing

An untracked ad account can burn a monthly budget with nothing to show for it

02: The Solution

Here's what we do about it

We rebuild the account around intent. Tight ad groups, an aggressive negative-keyword architecture, and campaign types matched to what you actually sell. Then we fix measurement first, because optimising toward a broken conversion is worse than not optimising at all. Where you have a CRM, we import offline conversions so the account learns from booked work rather than form fills.

03: The Result

Here's what changes

Budget concentrated on searches that produce customers, and reporting that ties spend to revenue rather than to clicks.

Wasted spend cut with proper negative keywords

Conversion tracking that counts customers, not clicks

Campaign types matched to how you actually sell

Reporting you can read without a translator

Deliverables

What you get

Timeline: 1–2 weeks to launch, ongoing management

Account structure

Keyword and negative-keyword architecture

Ad copy and extensions

Landing page recommendations

Conversion tracking and offline conversion import where it fits

And a reporting view you can actually read.

Ready to close the gap?

Book an audit. We'll show you where the gap is showing up and give you a practical plan to fix it.

We'll set expectations for timing before the work starts.

No contracts No commitment You keep the roadmap we build

Common questions

Frequently asked questions

Proof it works

See our work

Browse the projects we've delivered for service businesses across the GTA: websites, AI agents, social media, and more.

View all projects

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Brand & Launch Studio

Meta Ads

Google Ads

Spend concentrated on the searches that produce booked work, and a clear read on cost per customer rather than cost per click.

Google Ads reaches people already searching for what you sell. That intent is worth paying for, but only if the tracking tells you which clicks became customers.

What to expect

Scoped before kickoffBuilt for service businessesMeasured against calls and bookingsSupport after launch